The Denver Post – Local News in a Digital Age

 

 

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The Denver Post was founded by William Dean Singleton and Richard Scudder in 1892. It is a full-service media company, reaching more Denver-area adults every day of the week than any other medium in the market. The Denver Post’s diverse portfolio of digital, mobile, print and social media products includes Colorado’s largest daily newspaper and the state’s most  visited news website.

The post received the Pulitzer Prize for Breaking News Reporting in 2013 and 2000, the Pulitzer Prize for Public Service in 1986, GLAAD Media Award for Outstanding Newspaper Overall Coverage, and has been nominated for eight local Emmy awards in 2016 including “Overall Excellence.”

The Denver Post, now owned by Digital First Media, has experienced some changes in numbers in the recent years. With over two million people in the Denver area, Denver holds rank among the largest metropolitan areas in the United States. The Denver media market includes 150 news sources across the metro area, from print and digital publications, to television and radio broadcast operations according to the Pew Research Center. They staff 500-1000 employees.

The Denver Post ranks as the 11th largest in the nation, with a Monday-to-Friday circulation of 351,240, according to the Alliance for Audited Media. One million visitors visit the website daily. This year, the Denver Post attracted 6.36 million unique visitors in the month of July, a 65 percent year-over-year increase, according to digital analytics firm comScore. The total audience was up 3 percent from the 6.17 million unique visitors logged in June and just shy of the record of 6.5 million set in February during the Broncos’ Super Bowl win.

The Post continues to attract a young audience. This year, 36.5 per cent of July’s unique visitors were so-called millennials between the ages of 18 and 34. Nearly 60 per cent of the audience was between the ages of 25 and 44 years old.

These numbers have changed since 2014 where total circulation of The Sunday Denver Post decreased 1.4 percent to 610,188. Daily circulation fell 3 percent to 391,182, and Saturday circulation was down 5.6 percent to 392,811, according to figures reported to the Alliance for Audited Media. Total circulation includes print, digital replica and digital non-replica editions from the previous years.

The Post’s profits at the end of the most recent fiscal year were north of $25 million, these sources say. Investors are arriving to cash in on new opportunities created by the state’s legalization of marijuana.

“The Voice of the Rocky Mountain Empire,” a slogan that is written across the front page of The Post. It is a part of their history but also a part of their future and step forward in their digital offerings. It is that Voice that will never die out. Their journalistic mission is to continue their passion for delivering news, stories, and commentaries and be the strong voice of the community.

Like any news organization, they have strengths, weaknesses, threats, and opportunities. The Denver Post is a prominent source for news, and a place I would love to work if I was a journalist. They are doing their best to stay up to date with the current trends like online news, apps, breaking news, etc. to reach a greater audience and increase readership. Like all newspapers, less and less people are reading them; and more and more people are receiving their news from electronic sources. Their efforts to be successful in all categories seems to be working as they are profitable and one of the largest newspapers. I predict that the Denver Post will continue to thrive and continue to be innovative to keep their readers. They set an audience record in September 2016 with 7.8 million unique visitors. The Post reached 14.7 percent of the total digital audience in Denver. I would have to say whatever decisions they are making seems to be working thus far.

 

 

Katrina Archuleta, senior, Strategic Communications

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